Branding one part of a global enterprise

Who are you branding for?  How do you want to promote your company? These are questions Cimpress regularly asks its clients.  We turned the questions back to them not long after this global printing company acquired Vistaprint. Their answers, while complex, helped inform the environmental branding we developed for their new five-story facility in Waltham, Massachusetts.

Waltham is home to the Cimpress global IT team, so we established a playful, colorful layout, incorporating the company’s orange geometric logo. Large lobby totems, eye-catching graphics and an interactive screen with product displays greet visitors to the reception area. Elevator lobbies feature large wallpaper mural graphics. The walls are our canvas as graphics identify activity-based work areas.