Testing the boundaries of retail innovation
It started in Vegas. Verizon sponsored the blockbuster Consumer Electronics Show (CES) press room. The stakes were high. They launched a new home monitoring and control system with their Fios internet service. The BAM Group created a display with screens, devices, and plenty of hospitality.
The new system rolled out nationwide, the CES displays recreated in Verizon stores. That led to Fios and mobile app marketing kiosks with tablets, tested in headquarters and then in Verizon stores from Boston to Virginia. Nicknaming the BAM Group the “trial kings,” Verizon’s marketing team asked us to develop in-store interactive displays for a national consumer goods chain, pop-up kiosks for selected malls, and a novel marketing approach for apartment buildings.